Multimedia in Business

Preproduction: A Client’s Guide

Preproduction: A Client’s Guide

By | May 18, 2017 at 1:48 pm | No comments

So you're tasked with finding a production studio to create a video or animation for your business. On top of just finding a studio to work with, the planning and preproduction phase can seem like an overwhelming task. For most new clients, we start with educating them on our...

Posted in: Multimedia in Business

Capture This:  Software Demo Solutions

Capture This: Software Demo Solutions

By | January 25, 2017 at 9:11 am | No comments

So you've built a new mobile app, video game, or desktop software and you'd like to demo for your customers how to navigate through the interface. The goal may be to create a short marketing video which introduces key features of the app, or it may be to demonstrate a detailed...

Posted in: Multimedia in Business

Animation vs Live Action for Corporate Video

Animation vs Live Action for Corporate Video

By | January 19, 2017 at 2:01 pm | No comments

When planning for video marketing or training content, there are a lot of aspects to consider. As a video production company, it's our job to help advise and educate our clients on the best approach to achieve their goals for the video project, and at the best value. One of...

Posted in: Multimedia in Business

Celebrating 7 Years in Business

Celebrating 7 Years in Business

By | July 14, 2016 at 12:43 pm | No comments

Today we are happy to be celebrating our 7th year in business! We are so very thankful to our new and long-time loyal clients who've made this business a success. We also acknowledge how lucky we are to have such a gifted team of artists - the energy and creativity you bring...

Posted in: Multimedia in Business, R.E.D. Alerts

Think in Volume

Think in Volume

By | November 3, 2015 at 2:07 pm | No comments

In the past, we've discussed the importance of having a strong creative plan before starting production on a video. Strategically planning for volume video production saves time, cost, and extends the life of a particular marketing campaign. Video Series Pipeline When we...

Posted in: Multimedia in Business

Rapid Video Production – Strategic Organized Chaos

Rapid Video Production – Strategic Organized Chaos

By | August 20, 2015 at 8:38 am | No comments

The creative process is often a chaotic one. An artist's sketchbook is evidence of this chaos, filled with seemingly random images, ideas, and concepts. Rapid video production first allows this chaos to happen, then strategically funnels it through a highly organized pipeline,...

Posted in: Multimedia in Business

Quick Tip: What is Rendering?

Quick Tip: What is Rendering?

By | July 22, 2015 at 3:32 pm | No comments

At Rapid Eye, we produce a lot of high-end, complex 2D and 3D animations. Whether its a response for why the project is taking so long or a line item on the invoice, a common question we get is, "so what is rendering?" To "render" literally means to draw. With relation to...

Posted in: Multimedia in Business

Video as a Learning Tool:  Engagement

Video as a Learning Tool: Engagement

By | January 6, 2015 at 1:51 pm | No comments

Back in 2008, we founded an educational video company which would later evolve into Rapid Eye Digital. We set out to simply convey information, in an engaging way, through storytelling. One of our core beliefs is that no matter what the message, you must first get the viewer's...

Posted in: Multimedia in Business

The Specifics of Video Budgeting

The Specifics of Video Budgeting

By | September 15, 2014 at 4:48 pm | No comments

Here's a scenario we hear all the time: A client reaches out to several production vendors, asking for a quote to produce a commercial for them. They describe the general concept and the vendors reply with quotes. The quotes are all over the map. But why? Are some vendors...

Posted in: Multimedia in Business

Customer Testimonials

Customer Testimonials

By | September 8, 2014 at 8:18 am | No comments

We asked some of our clients to tell us what they think of Rapid Eye Digital. Their responses were humbling, interesting, and in some cases, hilarious. We wanted to share a bit of what they had to say. Randi Barshack, CMO - xMatters I'm a former video producer...

Posted in: Multimedia in Business, R.E.D. Alerts

© Copyright 2017 Rapid Eye Digital LLC. All rights reserved.