Multimedia in Business

Getting Started with Video

Getting Started with Video

By | February 16, 2011 at 9:38 am | No comments

The thought of introducing video into your company's marketing or training collateral may seem daunting, and you may simply not know where to start. Luckily there are experienced production companies that can help -not only with the production itself but with helping to...

Posted in: Multimedia in Business

Animation Marketing: Bike Glow

By | January 17, 2011 at 9:37 am | No comments

Marketing your business or product through animation can be an evocative tool to get your message communicated. Below is one successful campaign that did just that. Rapid Eye Digital Team Alexandra Kavalova - Illustration/Character Design Kyle Warner - Sound...

Posted in: Eye Candy, Multimedia in Business

Testimonials Made Interesting

By | October 20, 2010 at 12:52 pm | No comments

We get approached often to record and edit testimonials for a variety of industries. The one common thread is that most end up excruciatingly boring. As with most things, a little planning can maximize value, while delivering a more interesting, well-purposed result. Here...

Posted in: Multimedia in Business

Virtual Events:  A Smart Alternative

Virtual Events: A Smart Alternative

By | September 21, 2010 at 6:59 am | No comments

No one can argue the power of face to face presentations. But often cost, distance, and time make live events nearly impossible. We'd like to recommend a smart alternative that is low-cost, easy to setup, and has the ability to reach anyone world-wide: The Virtual...

Posted in: Multimedia in Business

Why Creativity Is Fundamental to Your Business Success

Why Creativity Is Fundamental to Your Business Success

By | September 2, 2010 at 10:35 am | No comments

Successful business needs creative thinking, and we'd like to argue, creative media. We came across this article by Victoria Dzenis that says it all. _________________________ Creative thinking will save your business – and it might just save our economy, too....

Posted in: Multimedia in Business

Multimedia: The Virtual Salesperson

By | August 24, 2010 at 10:56 am | No comments

While nothing can replace the interactivity achievable with a person to person sales pitch, there are many occasions where pitching your product or service to your customers must continue without the aid of a physical salesperson. Multimedia can help. Through video and...

Posted in: Multimedia in Business

Save MONEY with Multimedia

Save MONEY with Multimedia

By | August 6, 2010 at 4:20 pm | No comments

We've talked a lot about how to save money on your multimedia projects, but today we wanted to talk about how video and animation can actually save your business or organization money. Many businesses may spend thousands of dollars on training events but cringe at the expense...

Posted in: Multimedia in Business

Respect the Art

Respect the Art

By | July 23, 2010 at 10:05 am | No comments

Social Media as an Art Form This week we've talked a lot about appreciating the art in corporate video. We've equated artistic talent with "good video" and separated it from amateur video. In the past, we talked about the potential demand for high quality social media - Web...

Posted in: Multimedia in Business

The Art of Editing – by Jerry Hofmann

The Art of Editing – by Jerry Hofmann

By | July 20, 2010 at 7:49 pm | No comments

Preface Jerry Hofmann is a veteran Director, Editor, Writer, and Teacher. I came across his article on his blog. I've written several articles expressing the difference between video and professional video. Good video is an art that can not be achieved solely through...

Posted in: Multimedia in Business

Video Instructional Design

Video Instructional Design

By | July 9, 2010 at 11:22 am | No comments

The Advantages of Video Learning Nothing can replace a good teacher, but video and interactive media have proven to offer students an excellent supplement as a part of a well-rounded learning experience. - Increase retention rates: Approximately 33% of learners retain...

Posted in: Multimedia in Business

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