Browsing Tag animation production

Choosing the Animated Style that Best Tells the Story

Choosing the Animated Style that Best Tells the Story

By | May 15, 2018 at 11:20 am | No comments

Animation takes on many styles - realistic or cartoony, hand-drawn or computer animated, clean graphics or finely detailed renderings. Choosing the right style or medium is a lot like picking the right tools when building a house. Your choices will impact delivery time, cost,...

Posted in: Multimedia in Business

Preproduction: A Client’s Guide

Preproduction: A Client’s Guide

By | May 18, 2017 at 1:48 pm | No comments

So you're tasked with finding a production studio to create a video or animation for your business. On top of just finding a studio to work with, the planning and preproduction phase can seem like an overwhelming task. For most new clients, we start with educating them on our...

Posted in: Multimedia in Business

Animation vs Live Action for Corporate Video

Animation vs Live Action for Corporate Video

By | January 19, 2017 at 2:01 pm | No comments

When planning for video marketing or training content, there are a lot of aspects to consider. As a video production company, it's our job to help advise and educate our clients on the best approach to achieve their goals for the video project, and at the best value. One of...

Posted in: Multimedia in Business

Think in Volume

Think in Volume

By | November 3, 2015 at 2:07 pm | No comments

In the past, we've discussed the importance of having a strong creative plan before starting production on a video. Strategically planning for volume video production saves time, cost, and extends the life of a particular marketing campaign. Video Series Pipeline When we...

Posted in: Multimedia in Business

Rapid Video Production – Strategic Organized Chaos

Rapid Video Production – Strategic Organized Chaos

By | August 20, 2015 at 8:38 am | No comments

The creative process is often a chaotic one. An artist's sketchbook is evidence of this chaos, filled with seemingly random images, ideas, and concepts. Rapid video production first allows this chaos to happen, then strategically funnels it through a highly organized pipeline,...

Posted in: Multimedia in Business

Quick Tip: What is Rendering?

Quick Tip: What is Rendering?

By | July 22, 2015 at 3:32 pm | No comments

At Rapid Eye, we produce a lot of high-end, complex 2D and 3D animations. Whether its a response for why the project is taking so long or a line item on the invoice, a common question we get is, "so what is rendering?" To "render" literally means to draw. With relation to...

Posted in: Multimedia in Business

Happy Holidays from Rapid Eye Digital

Happy Holidays from Rapid Eye Digital

By | December 17, 2014 at 8:39 am | No comments

The holidays are a reflective time of the year. We like to take the time and look back over what we did right and what needs improving over the past year. Its a time when we remember how thankful and blessed we are to have such amazing clients that despite all their other...

Posted in: R.E.D. Alerts

The Specifics of Video Budgeting

The Specifics of Video Budgeting

By | September 15, 2014 at 4:48 pm | No comments

Here's a scenario we hear all the time: A client reaches out to several production vendors, asking for a quote to produce a commercial for them. They describe the general concept and the vendors reply with quotes. The quotes are all over the map. But why? Are some vendors...

Posted in: Multimedia in Business

Happy Holidays from Rapid Eye Digital

Happy Holidays from Rapid Eye Digital

By | December 23, 2013 at 3:16 pm | No comments

We’d like to wish our clients, vendors, staff, friends, and families a very safe and happy holiday season. The holidays are a time to be thankful. We are truly honored and blessed to have such innovative and creative clients that are helping to make the world a better, more...

Posted in: R.E.D. Alerts

A Client’s Guide to Understanding the Production Pipeline

A Client’s Guide to Understanding the Production Pipeline

By | April 24, 2013 at 9:22 am | No comments

At the start of a project, we try to educate our clients on what to expect during the production process. This practice allows clients to understand when to expect deliverables, exactly what the deliverables will be, and at what stages client feedback will be needed. While not...

Posted in: Multimedia in Business

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