Browsing Tag video production

Preproduction: A Client’s Guide

Preproduction: A Client’s Guide

By | May 18, 2017 at 1:48 pm | No comments

So you're tasked with finding a production studio to create a video or animation for your business. On top of just finding a studio to work with, the planning and preproduction phase can seem like an overwhelming task. For most new clients, we start with educating them on our...

Posted in: Multimedia in Business

Think in Volume

Think in Volume

By | November 3, 2015 at 2:07 pm | No comments

In the past, we've discussed the importance of having a strong creative plan before starting production on a video. Strategically planning for volume video production saves time, cost, and extends the life of a particular marketing campaign. Video Series Pipeline When we...

Posted in: Multimedia in Business

R.E.D. Turns 6

R.E.D. Turns 6

By | July 15, 2015 at 9:35 am | No comments

We are happy to be celebrating another successful year at Rapid Eye Digital. We are proud of our growing team and the creativity, devotion, and expertise they bring to every project. We are also thankful to our clients, to whom we owe our success. From (x)Matters, one of our...

Posted in: Eye Candy, R.E.D. Alerts

QuickTip: Ideal Video Length

QuickTip: Ideal Video Length

By | January 28, 2014 at 2:36 pm | No comments

One of the most common questions we get asked is, how long should my video be? While the ideal video length really depends on the purpose of the video, for the sake of this discussion, we'll focus on the length of web marketing videos. There are 2 main points to consider when...

Posted in: Multimedia in Business

R.E.D. 4 Year Anniversary

R.E.D. 4 Year Anniversary

By | July 15, 2013 at 7:29 am | No comments

Today we are happy to celebrate 4 years in business as Rapid Eye Digital. This past year has centered on innovation and building a stronger infrastructure. We've worked on streamlining our 3D animation workflow and better integrating it with our 2D motion graphic workflow. ...

Posted in: R.E.D. Alerts

The Importance of Sound

The Importance of Sound

By | May 13, 2013 at 11:11 am | No comments

Let's try a test - Go to YouTube, find a commercial or marketing video and click to watch it. Now turn off the sound and watch the same video again. You'll probably notice it changes. Its likely harder to follow or less impactful. The tone or the meaning of the video may...

Posted in: Multimedia in Business

A Client’s Guide to Understanding the Production Pipeline

A Client’s Guide to Understanding the Production Pipeline

By | April 24, 2013 at 9:22 am | No comments

At the start of a project, we try to educate our clients on what to expect during the production process. This practice allows clients to understand when to expect deliverables, exactly what the deliverables will be, and at what stages client feedback will be needed. While not...

Posted in: Multimedia in Business

Quality Video Assets: Help Us Help You

Quality Video Assets: Help Us Help You

By | January 3, 2013 at 5:55 pm | No comments

While video professionals can work wonders, we aren't magicians. A video is largely the sum of its many parts. There is an art to putting the elements together into an aesthetically pleasing and purposeful final piece. However the success of the video has a lot to do with the...

Posted in: Multimedia in Business

Production Reel v4.0

Production Reel v4.0

By | March 29, 2012 at 6:18 pm | No comments

Today we officially launch our new production reel. It features some of our favorite work over the past years and is a tribute to the talented artists we are privileged to work with. The R.E.D....

Posted in: Eye Candy, R.E.D. Alerts

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