We've helped our clients develop a lot of video scripts over the years. The question often comes up, how much text can I have on screen during the video? Here are a few tips to consider: 1. On-screen text can be a powerful tool when used appropriately. Short, concise, key...
One of the most common questions we get asked is, how long should my video be? While the ideal video length really depends on the purpose of the video, for the sake of this discussion, we'll focus on the length of web marketing videos. There are 2 main points to consider when...
After a lengthy process, we've completed the process of optimizing RapidEyeDigital.com for iPad and other mobile devices. Our videos are now formatted to play in Flash and HTML5. We've customized our video player to allow automatic switching to the right format for the given...
One of the biggest challenges small businesses and start-ups face is gaining credibility in their market. Customers feel more comfortable doing business with an "established" company; one with years of experience and a platinum list of clientele on their resume. But image...
We get approached often to record and edit testimonials for a variety of industries. The one common thread is that most end up excruciatingly boring. As with most things, a little planning can maximize value, while delivering a more interesting, well-purposed result. Here...
Social Media as an Art Form This week we've talked a lot about appreciating the art in corporate video. We've equated artistic talent with "good video" and separated it from amateur video. In the past, we talked about the potential demand for high quality social media - Web...
Many video and marketing firms will insist on a "we know best" approach to building your video project. At Rapid Eye Digital, we want to hear what YOU want. We view each project as a collaboration, combined with YOUR input and our professional guidance. With that in mind,...
The first thing people tend to think of when they consider video is a straight-forward recording of an event. But video offers so much more - it can put a face to your CEO, tell a story about your business, define your brand, or excite viewers about what your business has...
Rapid Eye Digital offers fashion viral video marketing. We have teamed up with veteran fashion photographer, writer, and director Mark Humphrey to offer affordable fashion photo and video sessions to major and up-and-coming brands. Below are two examples of projects we...
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