The Critical First Step A script is the critical first step in the video production process. It defines what the video will be about, who it will address, and lays out the framework for how it will communicate the intended message. Good scriptwriting is an art in itself, but...
Rapid Eye Digital is once again attending the Game Developers Conference, all this week in San Francisco. Leave a comment or message us through our website to setup a meeting. R.E.D. produces animated and live action trailers and promos for platform, mobile, and social games. ...
UPDATE: Paperman just won the Oscar for Best Animated Short! Disney's Oscar-nominated "Paperman" combines superb storytelling with groundbreaking technique in this wonderful short animated film, featured on this week's EyeCandy. The film uses a new technique that allows...
While video professionals can work wonders, we aren't magicians. A video is largely the sum of its many parts. There is an art to putting the elements together into an aesthetically pleasing and purposeful final piece. However the success of the video has a lot to do with the...
We’d like to wish our clients, vendors, production team, friends, and families a very happy holiday. The holidays are a time to be thankful. We are truly honored and blessed to have such innovative and creative clients that are helping to make the world a better, more...
This week's Eye Candy is an elegant animated music video produced for music artist j.viewz by animator Clement Picon. There has been a surge in the amount of creative animation we've seen in mass media and marketing in the past year. We find it interesting to study unique...
Hide & Seek by Malika Favre is a masterfully done gallery show promo video that invokes a sense of playful disorientation, similar to looking at an M.C. Escher drawing. It is an excellent demonstration of design and use of negative space. The music perfectly fits and drives...
After a lengthy process, we've completed the process of optimizing RapidEyeDigital.com for iPad and other mobile devices. Our videos are now formatted to play in Flash and HTML5. We've customized our video player to allow automatic switching to the right format for the given...
Today we celebrate 3 years in business as Rapid Eye Digital. We are proud of our accomplishments and thankful for the hard work of our team. In the past year, we've introduced new services for app promos and live streaming events. We've produced over 14,000 seconds of...
UPDATE: Brave just won the Oscar for Best Animated Feature! Pixar has produced many films over the years that are the epitome of our Eye Candy segments. However a couple of years have passed since any have been worth mentioning. Therefore we were excited to see this newest...
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