Let's try a test - Go to YouTube, find a commercial or marketing video and click to watch it. Now turn off the sound and watch the same video again. You'll probably notice it changes. Its likely harder to follow or less impactful. The tone or the meaning of the video may...
The Critical First Step A script is the critical first step in the video production process. It defines what the video will be about, who it will address, and lays out the framework for how it will communicate the intended message. Good scriptwriting is an art in itself, but...
Video and animation can do wonders for your business because they grab the attention of your potential customers. The formula is simple - grab their attention, then impart your message. But low quality media can confuse or obstruct your message and reflect negatively on your...
One of the biggest challenges small businesses and start-ups face is gaining credibility in their market. Customers feel more comfortable doing business with an "established" company; one with years of experience and a platinum list of clientele on their resume. But image...
Preface Jerry Hofmann is a veteran Director, Editor, Writer, and Teacher. I came across his article on his blog. I've written several articles expressing the difference between video and professional video. Good video is an art that can not be achieved solely through...
The first thing people tend to think of when they consider video is a straight-forward recording of an event. But video offers so much more - it can put a face to your CEO, tell a story about your business, define your brand, or excite viewers about what your business has...
Web Video Marketing Ideas for a Difficult Economy Most companies have had to make changes in this economy to stay in business. And as we've mentioned in previous blogs, this period should be seen as an opportunity. The playing field has evened out and everyone has a...
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