Multimedia in Business

Product 3D Modeling

Product 3D Modeling

By | February 22, 2021 at 8:38 am | No comments

While fun, cinematic 3D animations make it onto our reel, a lot of the 3D modeling work behind the scenes is establishing a catalog of product models. One of the advantages of 3D models is that once they are created, typically modeled to precise spec from CAD drawings and...

Posted in: Multimedia in Business

Virtually There

Virtually There

By | February 17, 2021 at 3:06 pm | No comments

The pandemic has obviously created many obstacles, not the least - live events. How do you create an experience and engage with customers, employees, and investors virtually? We've spent the last year helping our clients and partners to meet that challenge through...

Posted in: Multimedia in Business

Preproduction: A Client’s Guide

Preproduction: A Client’s Guide

By | May 18, 2019 at 1:48 pm | No comments

So you're tasked with finding a production studio to create a video or animation for your business. On top of just finding a studio to work with, the planning and preproduction phase can seem like an overwhelming task. For most new clients, we start with educating them on our...

Posted in: Multimedia in Business

Choosing the Animated Style that Best Tells the Story

Choosing the Animated Style that Best Tells the Story

By | May 15, 2018 at 11:20 am | No comments

Animation takes on many styles - realistic or cartoony, hand-drawn or computer animated, clean graphics or finely detailed renderings. Choosing the right style or medium is a lot like picking the right tools when building a house. Your choices will impact delivery time, cost,...

Posted in: Multimedia in Business

Capture This:  Software Demo Solutions

Capture This: Software Demo Solutions

By | January 25, 2017 at 9:11 am | No comments

So you've built a new mobile app, video game, or desktop software and you'd like to demo for your customers how to navigate through the interface. The goal may be to create a short marketing video which introduces key features of the app, or it may be to demonstrate a detailed...

Posted in: Multimedia in Business

Animation vs Live Action for Corporate Video

Animation vs Live Action for Corporate Video

By | January 19, 2017 at 2:01 pm | No comments

When planning for video marketing or training content, there are a lot of aspects to consider. As a video production company, it's our job to help advise and educate our clients on the best approach to achieve their goals for the video project, and at the best value. One of...

Posted in: Multimedia in Business

Celebrating 7 Years in Business

Celebrating 7 Years in Business

By | July 14, 2016 at 12:43 pm | No comments

Today we are happy to be celebrating our 7th year in business! We are so very thankful to our new and long-time loyal clients who've made this business a success. We also acknowledge how lucky we are to have such a gifted team of artists - the energy and creativity you bring...

Posted in: Multimedia in Business, R.E.D. Alerts

Think in Volume

Think in Volume

By | November 3, 2015 at 2:07 pm | No comments

In the past, we've discussed the importance of having a strong creative plan before starting production on a video. Strategically planning for volume video production saves time, cost, and extends the life of a particular marketing campaign. Video Series Pipeline When we...

Posted in: Multimedia in Business

Rapid Video Production – Strategic Organized Chaos

Rapid Video Production – Strategic Organized Chaos

By | August 20, 2015 at 8:38 am | No comments

The creative process is often a chaotic one. An artist's sketchbook is evidence of this chaos, filled with seemingly random images, ideas, and concepts. Rapid video production first allows this chaos to happen, then strategically funnels it through a highly organized pipeline,...

Posted in: Multimedia in Business

Quick Tip: What is Rendering?

Quick Tip: What is Rendering?

By | July 22, 2015 at 3:32 pm | No comments

At Rapid Eye, we produce a lot of high-end, complex 2D and 3D animations. Whether its a response for why the project is taking so long or a line item on the invoice, a common question we get is, "so what is rendering?" To "render" literally means to draw. With relation to...

Posted in: Multimedia in Business

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