While fun, cinematic 3D animations make it onto our reel, a lot of the 3D modeling work behind the scenes is establishing a catalog of product models. One of the advantages of 3D models is that once they are created, typically modeled to precise spec from CAD drawings and...
The pandemic has obviously created many obstacles, not the least - live events. How do you create an experience and engage with customers, employees, and investors virtually? We've spent the last year helping our clients and partners to meet that challenge through...
So you're tasked with finding a production studio to create a video or animation for your business. On top of just finding a studio to work with, the planning and preproduction phase can seem like an overwhelming task. For most new clients, we start with educating them on our...
Animation takes on many styles - realistic or cartoony, hand-drawn or computer animated, clean graphics or finely detailed renderings. Choosing the right style or medium is a lot like picking the right tools when building a house. Your choices will impact delivery time, cost,...
So you've built a new mobile app, video game, or desktop software and you'd like to demo for your customers how to navigate through the interface. The goal may be to create a short marketing video which introduces key features of the app, or it may be to demonstrate a detailed...
When planning for video marketing or training content, there are a lot of aspects to consider. As a video production company, it's our job to help advise and educate our clients on the best approach to achieve their goals for the video project, and at the best value. One of...
Today we are happy to be celebrating our 7th year in business! We are so very thankful to our new and long-time loyal clients who've made this business a success. We also acknowledge how lucky we are to have such a gifted team of artists - the energy and creativity you bring...
In the past, we've discussed the importance of having a strong creative plan before starting production on a video. Strategically planning for volume video production saves time, cost, and extends the life of a particular marketing campaign. Video Series Pipeline When we...
The creative process is often a chaotic one. An artist's sketchbook is evidence of this chaos, filled with seemingly random images, ideas, and concepts. Rapid video production first allows this chaos to happen, then strategically funnels it through a highly organized pipeline,...
At Rapid Eye, we produce a lot of high-end, complex 2D and 3D animations. Whether its a response for why the project is taking so long or a line item on the invoice, a common question we get is, "so what is rendering?" To "render" literally means to draw. With relation to...
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