We’ve talked a lot about how to save money on your multimedia projects, but today we wanted to talk about how video and animation can actually save your business or organization money. Many businesses may spend thousands of dollars on training events but cringe at the expense of video production – only to turn around and spend thousands more a few months later when new employees are added or new locations are established. The reality is that multimedia is often a less expensive solution to more effectively and efficiently communicate information.
Anywhere Anytime
A video is available anywhere in the world, at any time. This means you can produce one video, send it to multiple locations, and communicate your information in any time zone. A video talking about your company’s services can be available for viewing on your website at anytime. How much outsourcing would be necessary to have 24/7 marketing like that?
Efficient
Because video can be duplicated and sent anywhere, it requires less personnel, less travel expense, and less repeating of the same presentation. Viewers can learn at their own pace, stop the presentation, rewind, fast-forward, or skip. If you need to communicate your business message in other countries, a video can be easily localized with added voice-over or subtitles. With 3D Visualization, you can see how a product will work before a physical prototype is made. This saves in development time.
Effective
Multimedia allows you to take the viewer where they cannot go in real life. This is a highly effective method of illustrating complex ideas. Because each video is researched, scripted, reviewed, produced, and then reviewed again – it is made right the first time. The information is consistent, unlike live presentations where speaking errors may lead to mixed information. Effectively communicating the first time, saves time and money.
Examples
Lets take a look at how multimedia can save money in a few sample industries.
Architecture & Engineering
3D Visualization allows architects and engineers to make informed decisions about a structure before it is built. An architectural concept can be fully realized through a photo-realistic animation of the proposed structure. Animation can also illustrate problem areas in a design or more creatively present the project to investors. Ultimately this streamlines the production process, cuts RFI’s and change orders, and highlights cost-saving approaches to the project.
Corporate Training
With multiple locations, partners, and vendors, it can be difficult to train personnel in the ever-updating procedures and technology. Multimedia offers a cost-effective way to communicate with all personnel at once, regardless of location. Many companies have trainers that travel around the country or world, holding training sessions lasting days or weeks in cramped rooms filled with personnel. Scheduling can be difficult, there is little time to cover all information or ask questions, and efficiency for regular business activities suffers greatly. Video training allows personnel to schedule training around necessary work activities and learn at their own pace.
Medical
In the medical field, training or demonstrating how a drug or procedure works can be difficult – especially if its effects are deep inside the body or on a microscopic level. 3D animation can be an effective way to demonstrate to students how parts of the body work outside lab tests and over and above complicated book diagrams. Medical product and pharmaceutical companies can better illustrate the advantages of their product through multimedia as well. This more accurate, clear visualization of the information saves time and money.
Multimedia has come a long way and has many advantages to offer businesses in most industries. As we’ve illustrated, it can actually save money when it comes to many tasks. It also has the potential to bolster business and increase profits. Feel free to drop us a comment if you’re curious how multimedia might help your business profit or cut costs.
The R.E.D. Team
www.rapideyedigital.com
www.rapideyedigital.com/blog
Facebook
Twitter
YouTube