This week’s Eye Candy is one of the most impressive animated ads we’ve seen, and it surprisingly comes from Chipotle Mexican Grill. It serves as a shining example of using animation to promote their brand and their message. The video instantly went viral, currently approaching 6 million views. The commercial comes with an accompanying app, found in the Apple App Store.
Enjoy!
The company apparently is no stranger to animation, having also released this animation a couple years back.
The R.E.D. Team
www.rapideyedigital.com
www.rapideyedigital.com/blog
www.animationsf.com