We’ve helped our clients develop a lot of video scripts over the years. The question often comes up, how much text can I have on screen during the video? Here are a few tips to consider:
1. On-screen text can be a powerful tool when used appropriately. Short, concise, key words or phrases can deliver a memorable impact on the viewer. On-screen statistics, along with infographics are an effective way of delivering factual proof of your marketing statements.
2. Text should be readable within 1-2 seconds or less. Also consider that in video, text or background elements may be moving; thus requiring more time to read.
3. The text should easily fit within a 1280×720 pixel screen and be large enough that it can be read within a small YouTube window, on a tablet or phone, etc. Assume that the viewer will often not be viewing the video at full-screen, on a large monitor.
4. The purpose of on-screen text is to support the visual imagery. If the message is unclear or confusing without the text, consider revising the overall storyboard or adding voiceover narration to audibly tell the story.
5. Consider breaking up large pieces of text into multiple scenes, for example bring up the first part of a statement, clear it, then bring up the last part. Try condensing a statement to its most important key words.
6. If you find yourself wanting to say more with text, consider placing the video within a webpage so the viewer can watch the video, then read more about it in the caption. If giving a presentation, try utilizing a PowerPoint to deliver the long bulleted lists and the like. Add the video into the presentation to get the audience engaged, or in some cases to wake them up.
7. Video is for watching and listening, NOT reading.
8. Viewers mostly tune into video to be entertained, to get a quick pitch. Adding too much text is like going into too much detail before you have an audience. Utilize the video to engage the audience, then if necessary, use another more suited medium to deliver large amounts of text.
9. Video is a moving medium, and while it can be replayed, its meant to keep moving. Having too much text on the screen at once can create the experience of turning the page in a book before you finish reading. While sitting on the page too long can make your video drag and cause viewers to lose focus.
Text is a powerful tool when used correctly in video. Hopefully these tips give you perspective when scripting your next video.
The R.E.D. Team
www.rapideyedigital.com
www.rapideyedigital.com/blog
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