So you're tasked with finding a production studio to create a video or animation for your business. On top of just finding a studio to work with, the planning and preproduction phase can seem like an overwhelming task. For most new clients, we start with educating them on our...
Animation takes on many styles - realistic or cartoony, hand-drawn or computer animated, clean graphics or finely detailed renderings. Choosing the right style or medium is a lot like picking the right tools when building a house. Your choices will impact delivery time, cost,...
When planning for video marketing or training content, there are a lot of aspects to consider. As a video production company, it's our job to help advise and educate our clients on the best approach to achieve their goals for the video project, and at the best value. One of...
In the past, we've discussed the importance of having a strong creative plan before starting production on a video. Strategically planning for volume video production saves time, cost, and extends the life of a particular marketing campaign. Video Series Pipeline When we...
The creative process is often a chaotic one. An artist's sketchbook is evidence of this chaos, filled with seemingly random images, ideas, and concepts. Rapid video production first allows this chaos to happen, then strategically funnels it through a highly organized pipeline,...
At Rapid Eye, we produce a lot of high-end, complex 2D and 3D animations. Whether its a response for why the project is taking so long or a line item on the invoice, a common question we get is, "so what is rendering?" To "render" literally means to draw. With relation to...
The holidays are a reflective time of the year. We like to take the time and look back over what we did right and what needs improving over the past year. Its a time when we remember how thankful and blessed we are to have such amazing clients that despite all their other...
Here's a scenario we hear all the time: A client reaches out to several production vendors, asking for a quote to produce a commercial for them. They describe the general concept and the vendors reply with quotes. The quotes are all over the map. But why? Are some vendors...
We’d like to wish our clients, vendors, staff, friends, and families a very safe and happy holiday season. The holidays are a time to be thankful. We are truly honored and blessed to have such innovative and creative clients that are helping to make the world a better, more...
At the start of a project, we try to educate our clients on what to expect during the production process. This practice allows clients to understand when to expect deliverables, exactly what the deliverables will be, and at what stages client feedback will be needed. While not...
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