One of the most common questions we get asked is, how long should my video be? While the ideal video length really depends on the purpose of the video, for the sake of this discussion, we'll focus on the length of web marketing videos. There are 2 main points to consider when...
We recently had the joy of watching the gorgeous and imaginative Oscar-winning animated short, Mr. Hublot, by Laurent Witz and Alexandre Espigares. The film takes place in an intricate Steampunk world as it follows the orderly routine of the quirky Mr. Hublot. The film is a...
We’d like to wish our clients, vendors, staff, friends, and families a very safe and happy holiday season. The holidays are a time to be thankful. We are truly honored and blessed to have such innovative and creative clients that are helping to make the world a better, more...
The game industry is changing. It is a $70 billion industry, expected to grow to $86 billion by 2016, according to market researcher NewZoo. With the introduction of the App Store, the audience expanded to younger and older gamers and to a wider range of socioeconomic markets. ...
Rapid Eye Digital is an outsourcing partner for web and application developers, marketing agencies, video game companies, and large media production firms. Our skilled team, low cost, and quick turnarounds make us an excellent solution for businesses seeking a video partner or...
This week's Eye Candy is one of the most impressive animated ads we've seen, and it surprisingly comes from Chipotle Mexican Grill. It serves as a shining example of using animation to promote their brand and their message. The video instantly went viral, currently approaching...
Today we are happy to celebrate 4 years in business as Rapid Eye Digital. This past year has centered on innovation and building a stronger infrastructure. We've worked on streamlining our 3D animation workflow and better integrating it with our 2D motion graphic workflow. ...
3D Projection Mapping is a growing form of art, fueled by innovation and technology. Here, the artist combines an intricate practical model of Tokyo with miniature 3D projection mapping to represent the culture, energy, and life of Tokyo. The result is a visual treat. ...
Let's try a test - Go to YouTube, find a commercial or marketing video and click to watch it. Now turn off the sound and watch the same video again. You'll probably notice it changes. Its likely harder to follow or less impactful. The tone or the meaning of the video may...
At the start of a project, we try to educate our clients on what to expect during the production process. This practice allows clients to understand when to expect deliverables, exactly what the deliverables will be, and at what stages client feedback will be needed. While not...
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