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Console vs Mobile:  A Changing Industry

Console vs Mobile: A Changing Industry

By | December 4, 2013 at 5:17 pm | No comments

The game industry is changing. It is a $70 billion industry, expected to grow to $86 billion by 2016, according to market researcher NewZoo. With the introduction of the App Store, the audience expanded to younger and older gamers and to a wider range of socioeconomic markets. ...

Posted in: Multimedia in Business

Outsource to R.E.D.

Outsource to R.E.D.

By | October 11, 2013 at 8:52 am | No comments

Rapid Eye Digital is an outsourcing partner for web and application developers, marketing agencies, video game companies, and large media production firms. Our skilled team, low cost, and quick turnarounds make us an excellent solution for businesses seeking a video partner or...

Posted in: R.E.D. Alerts

Eye Candy: “The Scarecrow”

Eye Candy: “The Scarecrow”

By | September 20, 2013 at 11:20 am | No comments

This week's Eye Candy is one of the most impressive animated ads we've seen, and it surprisingly comes from Chipotle Mexican Grill. It serves as a shining example of using animation to promote their brand and their message. The video instantly went viral, currently approaching...

Posted in: Eye Candy

R.E.D. 4 Year Anniversary

R.E.D. 4 Year Anniversary

By | July 15, 2013 at 7:29 am | No comments

Today we are happy to celebrate 4 years in business as Rapid Eye Digital. This past year has centered on innovation and building a stronger infrastructure. We've worked on streamlining our 3D animation workflow and better integrating it with our 2D motion graphic workflow. ...

Posted in: R.E.D. Alerts

EyeCandy: Tokyo City Symphony

EyeCandy: Tokyo City Symphony

By | May 21, 2013 at 1:39 pm | No comments

3D Projection Mapping is a growing form of art, fueled by innovation and technology. Here, the artist combines an intricate practical model of Tokyo with miniature 3D projection mapping to represent the culture, energy, and life of Tokyo. The result is a visual treat. ...

Posted in: Eye Candy

The Importance of Sound

The Importance of Sound

By | May 13, 2013 at 11:11 am | No comments

Let's try a test - Go to YouTube, find a commercial or marketing video and click to watch it. Now turn off the sound and watch the same video again. You'll probably notice it changes. Its likely harder to follow or less impactful. The tone or the meaning of the video may...

Posted in: Multimedia in Business

A Client’s Guide to Understanding the Production Pipeline

A Client’s Guide to Understanding the Production Pipeline

By | April 24, 2013 at 9:22 am | No comments

At the start of a project, we try to educate our clients on what to expect during the production process. This practice allows clients to understand when to expect deliverables, exactly what the deliverables will be, and at what stages client feedback will be needed. While not...

Posted in: Multimedia in Business

Scriptwriting Tips for an Effective Marketing Video

Scriptwriting Tips for an Effective Marketing Video

By | April 16, 2013 at 4:57 pm | No comments

The Critical First Step A script is the critical first step in the video production process. It defines what the video will be about, who it will address, and lays out the framework for how it will communicate the intended message. Good scriptwriting is an art in itself, but...

Posted in: Multimedia in Business

R.E.D. @ GDC 2013 and Game Connection

R.E.D. @ GDC 2013 and Game Connection

By | March 25, 2013 at 10:07 am | No comments

Rapid Eye Digital is once again attending the Game Developers Conference, all this week in San Francisco. Leave a comment or message us through our website to setup a meeting. R.E.D. produces animated and live action trailers and promos for platform, mobile, and social games. ...

Posted in: R.E.D. Alerts

EyeCandy: Paperman

EyeCandy: Paperman

By | February 5, 2013 at 4:51 pm | No comments

UPDATE: Paperman just won the Oscar for Best Animated Short! Disney's Oscar-nominated "Paperman" combines superb storytelling with groundbreaking technique in this wonderful short animated film, featured on this week's EyeCandy. The film uses a new technique that allows...

Posted in: Eye Candy

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