Back in 2008, we founded an educational video company which would later evolve into Rapid Eye Digital. We set out to simply convey information, in an engaging way, through storytelling. One of our core beliefs is that no matter what the message, you must first get the viewer's...
Here's a scenario we hear all the time: A client reaches out to several production vendors, asking for a quote to produce a commercial for them. They describe the general concept and the vendors reply with quotes. The quotes are all over the map. But why? Are some vendors...
We asked some of our clients to tell us what they think of Rapid Eye Digital. Their responses were humbling, interesting, and in some cases, hilarious. We wanted to share a bit of what they had to say. Randi Barshack, CMO - xMatters I'm a former video producer...
We've helped our clients develop a lot of video scripts over the years. The question often comes up, how much text can I have on screen during the video? Here are a few tips to consider: 1. On-screen text can be a powerful tool when used appropriately. Short, concise, key...
One of the most common questions we get asked is, how long should my video be? While the ideal video length really depends on the purpose of the video, for the sake of this discussion, we'll focus on the length of web marketing videos. There are 2 main points to consider when...
The game industry is changing. It is a $70 billion industry, expected to grow to $86 billion by 2016, according to market researcher NewZoo. With the introduction of the App Store, the audience expanded to younger and older gamers and to a wider range of socioeconomic markets. ...
Let's try a test - Go to YouTube, find a commercial or marketing video and click to watch it. Now turn off the sound and watch the same video again. You'll probably notice it changes. Its likely harder to follow or less impactful. The tone or the meaning of the video may...
At the start of a project, we try to educate our clients on what to expect during the production process. This practice allows clients to understand when to expect deliverables, exactly what the deliverables will be, and at what stages client feedback will be needed. While not...
The Critical First Step A script is the critical first step in the video production process. It defines what the video will be about, who it will address, and lays out the framework for how it will communicate the intended message. Good scriptwriting is an art in itself, but...
While video professionals can work wonders, we aren't magicians. A video is largely the sum of its many parts. There is an art to putting the elements together into an aesthetically pleasing and purposeful final piece. However the success of the video has a lot to do with the...
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