Multimedia in Business

Tight Budget Media

By | July 8, 2010 at 12:16 pm | No comments

Cost Saving Tips for a Down Economy A down economy means budgets are tight. It also dictates that many businesses must rethink their business model, branding, marketing, and advertising. This often necessitates creating new multimedia to support those changes. In a...

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Training Video Challenges & Solutions Part 3

Training Video Challenges & Solutions Part 3

By | June 17, 2010 at 9:39 am | No comments

Rapid Eye Digital has produced over 300 training videos, and during that time, we’ve learned a lot about what works and what doesn’t work. We thought we’d take a moment to share a little bit of what we learned. – Part 3: Distribution – The Challenge So you've...

Posted in: Multimedia in Business

How Much Does It Cost?  – The Video Shoot

How Much Does It Cost? – The Video Shoot

By | May 20, 2010 at 12:21 pm | No comments

A detailed look at exactly what you are paying for when hiring a videographer Media production is a challenging service to cost out because there are so many factors influencing the time, skills, and equipment needed to perform a particular gig. Bids can run the gamut...

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Animation Isn’t Just for Kids – Part 2

Animation Isn’t Just for Kids – Part 2

By | May 7, 2010 at 10:53 am | No comments

Utter the word “animation” and many are quick to jump to the conclusion that it must be “just for kids”. However, animation is everywhere today and geared towards almost any audience. In many cases, it may be the most effective, clear, or possible way to communicate...

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Training Video Challenges & Solutions Part 2

Training Video Challenges & Solutions Part 2

By | April 23, 2010 at 11:35 am | No comments

Rapid Eye Digital has produced over 300 training videos, and during that time, we’ve learned a lot about what works and what doesn’t work. We thought we’d take a moment to share a little bit of what we learned. – Part 2: Location – The Challenge Choosing the...

Posted in: Multimedia in Business

Animation Isn’t Just for Kids – Part 1

Animation Isn’t Just for Kids – Part 1

By | April 12, 2010 at 3:16 pm | One comment

Utter the word "animation" and many are quick to jump to the conclusion that it must be "just for kids". However, animation is everywhere today and geared towards almost any audience. In many cases, it may be the most effective, clear, or possible way to communicate certain...

Posted in: Multimedia in Business

Training Video Challenges & Solutions Part 1

Training Video Challenges & Solutions Part 1

By | April 9, 2010 at 10:24 am | No comments

Rapid Eye Digital has produced over 300 training videos, and during that time, we've learned a lot about what works and what doesn't work. We thought we'd take a moment to share a little bit of what we learned. -- Part 1: Camera Shy -- The Challenge The single biggest...

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Getting Started:  Tips for YOUR Next Video Project

Getting Started: Tips for YOUR Next Video Project

By | April 5, 2010 at 4:56 pm | No comments

Many video and marketing firms will insist on a "we know best" approach to building your video project. At Rapid Eye Digital, we want to hear what YOU want. We view each project as a collaboration, combined with YOUR input and our professional guidance. With that in mind,...

Posted in: Multimedia in Business

A Preview of Adobe CS5

By | March 25, 2010 at 6:44 pm | No comments

Adobe posted this really cool preview of some new "content aware" fill features in Photoshop CS5. ...

Posted in: Multimedia in Business

How Businesses Benefit from Video

By | March 5, 2010 at 2:53 pm | No comments

The first thing people tend to think of when they consider video is a straight-forward recording of an event. But video offers so much more - it can put a face to your CEO, tell a story about your business, define your brand, or excite viewers about what your business has...

Posted in: Multimedia in Business

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